Artificial Intelligence in Financial Services

May 22, 2018

The financial platforms are increasingly availing the help of machine learning and artificial intelligence in a wide range of applications across different financial platforms. Artificial intelligence in a Fintech platform holds the ability to understand and analyze how customers are making their financial decisions including how they spend and invest.

Different financial technology platforms have already started using the combination of machine learning and artificial intelligence to add value to their services and reduce time and cost at the same time. So, what is the impact of AI financial services?

Handling Big Data:

The biggest impact of implementing artificial intelligence in financial services would be its ability to handle big data. Computers are known for capturing and storing different types of data and information. And the cheaper storage options means that the financial service providers are storing more data than usual. However, piling up data after data can make it difficult for the employees to access the required data. Artificial intelligence, when backed by machine learning, plays a crucial role in finding small signals within large data sets. And with the growing competition, the financial service providers will find this information critical for their survival.

Rules and Regulations:

The financial and banking sector is puzzled by complex rules and regulations. Proper reporting is the foundation of keeping the financial service providing companies compliant, and AI can help these companies in automating the reporting process. In addition, the finance companies avail the help of their computer systems to make sure that all the components of their business are working within projected constraints, and detecting fluctuations and deviations from usual operations can help them in recognizing potential threats and issues and help them in reacting accordingly.

Engaging Customers:

The customers always complain about calling customer service only to get answered by an automated system. Well, the old systems were frustrating and listening to countless menu options can irritate anyone. However, artificial intelligence on fintech platforms are making modular changes to these interfaces, especially when used on smartphones and via web browsers. With the introduction of sophisticated language parsing modules, the virtual customer service bots offer real value, and realistic text-to-voice coordination, making the phone calls friendlier. The financial sector is slowly replacing humans with computers from their customer service systems in order to provide scalability and transparency in their services.

Counterintuitive Decisions:

People know that finance is totally based on the conjecture that organizations and customers tend to make the best possible decisions, but the field itself is fanatically aware that illogicality and absurdity are common. Due to this, the assumptions made that depend on the coherent behavior of the field often fail to provide the desired result. Machine learning and artificial intelligence can analyze the information and data without guessing that the decisions will be made rationally. These phenomena can contrary the intuition regarding any information and data that no human can discover. Accounting for irrationality and indecision is necessary for maximizing the potential of the financial systems. And a sophisticated and thorough computer analysis will lead to better financial models that portray the real world.

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