Digital Lending Trends Shaping the APAC Market in 2024

April 29, 2024

The Asia-Pacific (APAC) region is witnessing a remarkable transformation in the financial landscape, driven by the surge of digitalization and a growing demand for accessible financial products. Digital lending, at the forefront of this change, is redefining how individuals and businesses access credit in the region. As we navigate 2024, let’s delve into the key trends shaping the future of digital lending in APAC.

1. Rise of Alternative Data

Traditionally, credit scoring relied heavily on credit bureau information, often excluding those unbanked or underbanked. However, in 2024, alternative data sources like mobile phone usage, online transactions, and social media activity will gain prominence. This allows lenders to assess the creditworthiness of a broader population, fostering greater financial inclusion.According to a World Bank report, utilizing alternative data for credit scoring has the potential to increase financial inclusion in developing economies by up to 35%.

2. AI and Machine Learning Take Centre Stage

Artificial intelligence (AI) and machine learning (ML) are poised to revolutionize the digital lending space. These technologies will streamline loan processes, automate risk assessment by analyzing vast datasets, and even offer personalized financial guidance to borrowers.A McKinsey & Company report estimates that AI-powered lending can reduce loan processing times by up to 70%, significantly improving efficiency and customer experience.

3. Focus on Financial Inclusion

Bridging the financial gap remains a critical focus in APAC. Fintech companies are addressing this by developing innovative solutions like microloans and buy-now-pay-later (BNPL) options. These cater to underserved segments, empowering individuals and promoting economic growth. Notably, the BNPL market in APAC is expected to reach a staggering $133 billion by the end of 2024, highlighting its significant role in driving financial inclusion and offering flexible payment solutions for consumers.

4. Regulatory Landscape Takes Shape

As the digital lending ecosystem evolves rapidly, governments are actively implementing regulations to ensure consumer protection and financial stability. Staying informed and compliant with these regulations is crucial for lenders to operate successfully.

5. Collaboration is Key

The year 2024 will likely witness increased collaboration between traditional lenders and fintech companies. This strategic partnership allows banks to leverage the agility and innovative solutions of fintechs, while fintechs gain access to established infrastructure and customer base of traditional lenders.

6. Evolving Technologies Foster Innovation

Emerging technologies like blockchain offer exciting possibilities for the future of digital lending. By enabling secure and transparent loan processing, blockchain has the potential to further enhance trust and efficiency in the system.

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Looking Forward

The future of digital lending in APAC appears bright, driven by innovation, collaboration, and a focus on financial inclusion. By embracing these trends and adapting to the evolving regulatory landscape, institutions can play a vital role in shaping a more inclusive and accessible financial ecosystem across the region.


Arttha, an award-winning unified digital banking platform by PureSoftware, is making significant strides in the afore mentioned directions by propelling digital lending across emerging markets and streamlining the outdated and complex credit journeys for over 100 million people worldwide.

Check this latest insightful article by The Digital Banker, as they shed more light on Arttha’s impact in the Digital Lending landscape.

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