Bengaluru, Singapore & Nairobi, August 13th, 2025: PureSoftware, a fully owned subsidiary of Happiest Minds, is proud to announce that its flagship digital banking platform, Arttha, has won two top honors at the prestigious IBSi Digital Banking Awards 2025. Arttha was recognized as the Functional Area Winner in Digital Wallet for G-Money Financial Services, a wholly-owned subsidiary of GCB Bank and as the Regional Winner for Africa for EcoCash, reinforcing its position as a trusted partner for global banks and fintechs.
Arttha, from PureSoftware, is a globally trusted digital banking platform. It empowers leading financial enterprises to adopt digital banking solutions in the areas of Digital Lending, Payments, Retail and SME Banking, Core Banking, BNPL, and Agency Banking. With a proven track record of success and a vision for inclusive innovation, Happiest Minds remains committed to empowering financial institutions to adopt digital transformation and provide value-driven financial services to customers around the globe.
Joseph Anantharaju, Co-Chairman & CEO, Happiest Minds Technologies, said, “We’re thrilled to see Arttha’s transformational work being recognized at a global platform. These awards are a testament to the innovation and customer-centricity that define the joint vision of Happiest Minds and PureSoftware.”
With its cloud-native architecture, Arttha is helping financial enterprises across Africa and other high-growth markets accelerate revenue growth and drive digital transformation. The platform’s award-winning implementations showcase meaningful impact. GCB, one of Ghana’s largest banks, has adopted Arttha to power an omnichannel digital wallet platform that offers secure, seamless access to a wide range of digital financial services. EcoCash leverages Arttha to provide instant micro-loans, helping customers meet short-term liquidity needs and advancing financial inclusion across diverse market segments.
Munyaradzi Nhamo, Managing Director, EcoCash shares: “By leveraging PureSoftware’s Arttha platform, we’ve built a best-in-class digital lending solution that enables seamless credit access for customers while driving greater efficiency and business growth for our teams.”
Ebo Richardson, Principal Lead, G-Money Financial Services further shares: “PureSoftware’s digital wallet platform (Arttha) matches our business objectives well. It has provided us with a good basis for us to develop and avail a compelling set of scalable digital payments solutions for our customers.”
Manish Sharma, CEO, PureSoftware, expressed, “Winning prestigious awards for projects that are making real impact on the ground is deeply rewarding. At PureSoftware, we are driven by purpose-led innovation, and Arttha continues to deliver scalable and inclusive digital banking solutions to address both current and future banking needs.”
Hosted by IBS Intelligence, the IBSi Digital Banking Awards celebrate innovation, excellence, and measurable impact in banking and fintech, serving as a global benchmark for digital transformation success.
Nikhil Gokhale, Director- Research & Digital Properties at IBS Intelligence, said, “Congratulations to PureSoftware on securing two wins at the IBSi Digital Banking Awards 2025, in partnership with EcoCash and G-Money. These accolades- spanning both regional and functional categories reflect PureSoftware’s growing role in supporting digital banking initiatives across diverse markets.”
These awards acknowledge how Arttha helps banks, microfinance institutions, and fintech companies with scalable digital solutions that streamline operations, reduce time to market, and deliver modern financial services.
About Happiest Minds Technologies
Happiest Minds Technologies Limited (BSE, NSE: HAPPSTMNDS) is an AI-led customer-first digital engineering and Mindful IT company. With an integrated approach that spans from chip to cloud, Happiest Minds delivers secure and scalable solutions across product engineering, cybersecurity, analytics and automation platforms. Happiest Minds brings purpose and precision to every engagement, helping enterprises solve complex business challenges and fast-track their digital evolution across industry sectors such as Banking, Financial Services & Insurance (BFSI), EdTech, Healthcare & Life Sciences, Hi-Tech and Media & Entertainment, Industrial, Manufacturing, Energy & Utilities, and Retail, CPG & Logistics.
Happiest Minds’ innovation-led strategy is powered by deep expertise in disruptive tech including Gen AI and strategic partnerships with global technology leaders like Microsoft and AWS, along with a growing portfolio of proprietary platforms including Arttha, a unified digital payments suite designed to enable seamless and inclusive financial experiences and FuzionX Gaming Studio, a game development hub focused on building high-performance gaming experiences that integrate creativity with advanced technology.
Happiest Minds has been honored by both the Golden Peacock Awards and the Institute of Company Secretaries of India (ICSI) for its exemplary Corporate Governance practices. Guided by its mission of ‘Happiest People . Happiest Customers’ and consistently recognized as a great place to work, Happiest Minds is headquartered in Bengaluru, India, with a global presence across the Americas, UK, Europe, Australia, the Middle East, Africa, and Asia.
As of June 2025, Happiest Minds generates annualized revenues in excess of $270 million, has a people strength of over 6,500 across 43 global offices, and serves 280+ customers, including 85+ billion-dollar corporations.
Media Contact: media@happiestminds.com