How PureSoftware Resolved QA Inefficiencies for a Global Casual Games Publisher?

June 2, 2025

Business Problem

A leading global casual games publisher needed a reliable Quality Assurance (QA) partner capable of supporting-

  • Premium mobile game testing across multiple devices and OS combinations.
  • QA coverage in different time zones to meet rapid release cycles.
  • Flexible resourcing to manage frequent shifts in project focus, playtests, gameplay video validation, and website testing, without hiring additional teams.
  • High-quality, bug-free game releases despite frequent management changes and fragmented internal QA practices.

The client was struggling with inconsistent QA outputs, lack of device coverage, and slow adaptation to evolving tasks, all leading to bottlenecks before release.

PureSoftware’s QA Assessment & Strategy

PureSoftware’s QA team began with a comprehensive QA and business analysis, which revealed key gaps and improvement opportunities. Our assessment identified:

  • The need for extensive device compatibility testing and the ability to rapidly switch between device types across test cycles.
  • A need for a role-based QA model, where testers could function as end-users during playtests and transition to formal QA roles during structured test execution.
  • The importance of quick learning and efficient execution of A/B testing, especially for ongoing web platform experiments.
  • The absence of standardized documentation and test case formats, resulting in redundant communication and avoidable test gaps.

Based on these findings, PureSoftware designed a scalable QA strategy with process standardization, optimized communication, and testing efficiency at its core

Our Tailored QA Solution

PureSoftware deployed a flexible, high-performance QA team with the following features:

  • Fast Team Ramp-Up: QA team onboarded and operational within 2 weeks.
  • End-to-End QA Ownership: No additional client training required as PureSoftware managed KT, planning, and QA delivery.
  • Device Coverage: Specific mobile and tablet devices were procured to match game requirements and OS combinations.
  • Multifunctional Roles: QA resources adapted between roles, including testers, players, video reviewers, and website testers.
  • Tool Flexibility: Used both Excel and JIRA based on project cost and complexity.
  • Effortless Coordination: Adoption of client formats reduced back-and-forth queries significantly.

Impact Delivered

With global users expecting seamless mobile gameplay experiences, the need for rapid, high-quality QA across devices is more critical than ever. PureSoftware’s QA solutions enabled the client to meet aggressive release schedules while maintaining game quality, without inflating operational costs.

Accelerated
Game Launches
Reduced QA timelines by 40%, enabling faster go-to-market across key regions and platforms (Android, iOS, and web).

High-Quality,
Stable Releases
PureSoftware’s structured QA process became a trusted gatekeeper, doubling early-stage defect detection and reducing post-release issues, ensuring uncompromised game performance.

End-to-End
QA Ownership
From onboarding and training to execution and reporting, our QA team handled all operational aspects, minimizing internal workload and improving delivery consistency.

Scalable,
Region-Ready Testing
Enhanced compatibility and localization testing ensured smooth launches in diverse, regulated markets, supporting over 35% more device-OS combinations.

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