Enabled Scalable Lending Platform for a Leading Mobile Financial Services Provider in Africa

September 16, 2025

Business Problem

A leading mobile financial services provider in Africa aimed to launch consumer micro-credit and micro-lending services to extend financial access to its customers. To succeed, it required a scalable solution that could integrate with its digital channels and deliver reliable credit decisioning for underserved segments.

The key challenges included:

  • Fragmented Loan Management: No unified platform to create, customize, and efficiently manage a range of micro-loan products.
  • Channel Limitations: Difficulty in extending lending services smoothly across the mobile app and USSD channels, restricting reach to all customer segments.
  • Inadequate Credit Evaluation: Lack of advanced credit scoring mechanisms to accurately assess eligibility and define customer credit limits, leading to higher risk exposure.

Business Analysis

A detailed assessment revealed that the client needed more than just a lending module—it required a scalable digital platform capable of supporting micro-loans end-to-end. The analysis highlighted gaps in product flexibility, accessibility through multiple channels, and the absence of a reliable credit scoring framework. Addressing these pain points was critical to ensuring wider customer reach, faster decision-making, and stronger risk management.

PureSoftware’s Solution

PureSoftware deployed its unified fintech platform Arttha to enable seamless micro-lending services for the client. The platform allowed the institution to configure loan products with flexibility in slab-based charges, repayment options, and amortization rules.

Arttha’s dynamic credit decisioning engine assessed customer creditworthiness in real time, ensuring faster and more reliable approvals. Its built-in integration adaptors connected smoothly with the client’s mobile app, USSD channels, and external systems, making short-term loans easily accessible.

Key features and modules delivered included:

  • Loan Origination – Streamlined customer onboarding with real-time verification.
  • Loan Management – Centralized control to configure and manage micro-loan products.
  • Disbursement – Quick and secure fund transfer to approved customers.
  • Automated & Manual Repayment – Flexible repayment options to improve customer convenience.

Results

  • Short-Term Loan Access Customers can now apply for and repay loans with ease
  • Product Flexibility Business teams can configure loan products for different customer segments
  • Rapid Implementation Solution deployed successfully within just two months
  • Customer Adoption 1.2 million+ customers onboarded
  • High Loan Volumes 300,000+ loans processed seamlessly