A leading mobile financial services provider in Africa aimed to launch consumer micro-credit and micro-lending services to extend financial access to its customers. To succeed, it required a scalable solution that could integrate with its digital channels and deliver reliable credit decisioning for underserved segments.
The key challenges included:
A detailed assessment revealed that the client needed more than just a lending module—it required a scalable digital platform capable of supporting micro-loans end-to-end. The analysis highlighted gaps in product flexibility, accessibility through multiple channels, and the absence of a reliable credit scoring framework. Addressing these pain points was critical to ensuring wider customer reach, faster decision-making, and stronger risk management.
PureSoftware deployed its unified fintech platform Arttha to enable seamless micro-lending services for the client. The platform allowed the institution to configure loan products with flexibility in slab-based charges, repayment options, and amortization rules.
Arttha’s dynamic credit decisioning engine assessed customer creditworthiness in real time, ensuring faster and more reliable approvals. Its built-in integration adaptors connected smoothly with the client’s mobile app, USSD channels, and external systems, making short-term loans easily accessible.
Key features and modules delivered included: