Enabled a leading Southeast Asian Financial Service Provider to Accelerate Digital Inclusion with Arttha Digital Wallet and Agency Banking Solutions
Business Problem
The client sought to strengthen their market position by implementing an advanced omnichannel wallet solution that could seamlessly integrate digital wallet and agency banking services.
Their key objectives were to:
- Create a secure, user-friendly core platform capable of accelerating financial inclusion.
- This platform needed to offer a seamless experience for diverse customer segments, ensuring both security and ease of use, while addressing the growing demand for digital financial services.
- The challenge was to develop a solution that would meet these demands while maintaining scalability, efficiency, and a competitive edge in the evolving financial landscape.
Business analysis
The PureSoftware team analysed the client’s need to strengthen their market position and drive financial inclusion through a secure, omnichannel wallet solution. The team assessed the gaps in security, scalability, and user experience in the client’s existing platform. They focused on designing a solution that would be easy to use, meet regulatory standards, and seamlessly integrate digital wallets and agency banking, while ensuring the flexibility to scale with future growth and market demands.
Our Solution
To meet the client’s objectives, PureSoftware implemented Arttha, a next-generation fintech platform that serves as a secure, omnichannel core solution for digital wallets and agency banking. The platform was designed with flexibility and scalability to address the client’s diverse requirements.
- Omnichannel Experience:
Arttha was configured to provide a seamless experience across multiple channels, including USSD, SKS, web, and mobile. This ensured that customers and agents could access services regardless of their device or network. - Multi-Telecom Operator Integration:
The solution supports seamless integration with multiple telecom operators, such as Mectel, MPT, Telenor, MyTel, and more, facilitating smooth transactions and communication across various networks. - Personalized Interfaces:
End Customer Interface: Customers were empowered with easy access to critical services, including Cash In, Cash Out, P2P transfers, Airtime recharge, and more, all designed for intuitive use.
Agent Network Interface: Agents benefited from a customized interface to manage essential tasks such as Agent Fund In, Airtime Recharge, Agent Settlement, ensuring smooth operational flow. - Custom Features for Enhanced Functionality:
Arttha provided the client with powerful, tailored features to enhance the platform’s value proposition, including Salary Disbursements, Voucher Payments, Loyalty Points, QR Code Payments, and POS Payments. These features allowed the client to expand their service offerings and drive greater customer engagement.
By implementing Arttha, PureSoftware provided the client with a comprehensive solution that not only met their immediate needs but also enabled future growth and innovation in digital banking.
Results
The implementation of Arttha brought significant improvements for the client, delivering measurable outcomes
Expanded Customer Base
The platform successfully contributed to a 600,000+ increase in the customer base, showcasing the scalability and appeal of the digital wallet and agency banking solution.
Enhanced Transaction Volume
With the new system in place, the client achieved a remarkable 100,000+ daily transactions, demonstrating the platform's capacity to handle high volumes and its effectiveness in driving customer engagement.
Secure Mobile Payments
The solution provided a secure and reliable mobile payment platform, ensuring both customers and agents could confidently use the services with enhanced security features.
Seamless API Integration
Arttha enabled smooth API integration, ensuring operational efficiency across various systems and telecom networks, contributing to uninterrupted service delivery and a seamless user experience.
