Development of B2C Digital Platform for a leading pan Asian agri-food company
Business Requirement
Our client is a leading PAN Asia Agri Food Company. The client needed a digital platform that would allow their customers to seamlessly place and manage orders while integrating multiple third-party systems and applications. The solution had to be user-friendly, scalable, and efficient to improve operational workflows and enhance the customer experience.
Business Analysis
The absence of a centralized system for order management, procurement, and inventory tracking led to fragmented operations, making it difficult to streamline workflows. Without real-time visibility into order status and delivery timelines, delays and inefficiencies became a challenge. Additionally, the lack of seamless integration with third-party services such as CRM, SAP for accounting, marketing automation, and delivery tracking further hindered operational efficiency. Manual processes added to the complexity, resulting in increased costs, delayed order fulfillment, and reduced overall effectiveness in managing customer demands.
PureSoftware Solution
PureSoftware developed a comprehensive web and mobile application with an integrated backend system to streamline order placement, payments, and inventory management. Key features included:
- Centralized dashboards for real-time order tracking, reporting, and data analysis.
- Integration with a third-party delivery partner application to optimize delivery time.
- Seamless integration with multiple third-party services, including:
- CRM and SAP for customer management and accounting.
- Google Analytics, Marketing automation, and Customer behavior analytics for insights-driven decision-making.
- Google Maps/GPS for accurate order tracking and navigation.
- Payment gateway and social media for secure transactions and customer engagement.
- Power BI and Online marketing tools for advanced analytics and reporting.
- Customer engagement and user retention platform for real-time notifications and customer retention.
- Shipping solutions for streamlined logistics.
Results
- A fully digitized web and mobile application enabling seamless order placement.
- Enhanced visibility into order status and real-time tracking.
- Firmly followed Agile development methodology with regular involvement of all stakeholders.
- Reduced delivery times through optimized logistics and tracking capabilities.
- Implementation of a complete robust system is live and used extensively by clients and their end users.
- Lower operational costs by automating order management and integrating third-party systems.
With PureSoftware's solution, the client achieved an efficient, scalable, and customer-centric digital platform, driving better engagement and streamlined operations.
